When the pandemic first struck, we also discontinued “business as usual” over here, and began collecting research on desired safety protocols, redistribution of demand, digital engagement, and other key metrics. Some of our beloved partners at IMPACTS Experience have not been able to reopen their doors at all due to the pandemic. (Remember that?) Between March of 2020 and today, museums and performing arts organizations have seen major changes: closures, reduced capacity, new safety protocols and procedures, and new ways of engaging with audiences who are encouraged not to leave their homes. It’s been a year since the national emergency was announced and Americans hunkered down indoors for what we were told would be a two-week coronavirus disruption. 2020 was a wake up call for cultural entities to better prepare for disruptive events.
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